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Advertising Techniques To Get Results And Not Failures
By Mick
In all my years in advertising i have seen many mistakes and many successes.It is true that there is a very fine line between success and failure and i have seen all the failures and learned from them.One of the biggest mistakes people make is to target the wrong type of person and not be spacific enough with their demographics.

The targetting is just one of the many mistakes i have seen that have contributed to the failure of a campaign or even people losing their due to the campaign ending in a bad way.

Hopefully in this article i can help you avoid a few of the mistakes people make and make your life in advertising a bit smoother and less frought with failure.

You need to do your research on every campaign that you do and make sure you analyse similar campaigns from textbooks or from campaingns that you are already familiar with.Adversing is not about getting awards

Resident Engineer
Resident Engineer - Oman ROLE (Responsibilities & Activities) We are looking for a Resident Engineer for the Duqm New Port & Drydock Complex in Oman The project: My client has been awarded a major site supervision commission as part of our on-going involvement in Oman's current largest port development. The construction project is in Duqm and comprises €350m of dredging, reclamation, and quay wall construction works at what is currently a small fishing village. The maritime works contract includes 5 km of breakwaters, 3 0 million cubic metres of dredging and 2280m of block... ## Type : Permanent ## Location : Oman
Senior Civil Quantity Surveyors-Consultancy-Waste Water Project
Are you interested in working in the Middle East and not sure which country to choose? Oman is the Middle East's best kept secret! Compared with Dubai and Abu Dhabi, accommodation in Oman is considerably cheaper and also less crowded. This position is more suited to Quantity Surveyors who are not seeking the hectic life style of Dubai. This company is a leading North American multi disciplinary construction cost consultancy that has offices across the globe with a strong presence in the Middle East. They undertake numerous projects across most sectors within both infrastructure ... ## Type : Permanent ## Location : Oman
Enviromental and Solid Waste Manager
Job Reference: VP52190T Role and Responsibility: o In this role you will participate in all phases of a project lifecycle by interfacing directly with clients. o The ideal candidate will work independently under minimum supervision, possess excellent communication skills, apply high standards of practice, have a strong understanding of project management techniques, and provide leadership for junior staff members. o As part of your role you will undertake project management duties, work on proposals and contribute to client relationships and business development efforts. Typical w... ## Type : Permanent ## Location : Muscat - Oman
Environmental Engineer
Job Reference: VP52187T Environmental engineers play a key role in assessing and managing the effects of human and other activity on the natural and built environment. Working in both large and small engineering consultancies, they liaise with clients associated with: o waste management (including local authorities and site operators); o land reclamation (developers, local authorities and land owners); o pollution/effluent control (local authorities and industry). Typical work activities include: o visiting and assessing all kinds of sites; o tendering for projects, ran... ## Type : Permanent ## Location : Muscat - Oman
HSE Manager -Environmental
Job Reference: VP52186T Reporting to: The CEO This Muscat based position leads a team of 'site based environmental managers' and staff. The HSE Coordinator is responsible for environmental and health safety project budget, permitting compliance relating to my clients Tourism Development projects in the Sultanate of Oman. Key responsibilities include: o Developing environmental and health safety policy consistent with Omani Law and international practice; o Developing and leading a team of environmental and health safety professionals to work together with the project management g... ## Type : Permanent ## Location : Muscat - Oman
Planning Engineer
Job Reference: VP50645T My client is an international, multidisciplinary architectural and engineering consulting company, offers clients an integrated approach towards the ever increasing need for concrete and reliable project delivery systems. Responsibilities: o Guide the Contractor to carry out works as per the Contract Specifications and Drawings. o Review of Construction drawings. o Coordination between Electrical, Mechanical, Process and Civil disciplines. o Review of cost and time claims. o DCS, PLC and SCADA engineering and commissioning. o Ensuring the Operational and Co... ## Type : Permanent ## Location : Muscat - Oman
Resident Marine Engineer
Job Reference: VP50650T We are looking for a Resident Engineer for the Duqm New Port and Drydock Complex in Oman The project: My client has been awarded a major site supervision commission as part of our on-going involvement in Oman's current largest port development. The construction project is in Duqm and comprises EURO 350m of dredging, reclamation, and quay wall construction works at what is currently a small fishing village. The maritime works contract includes 5 km of breakwaters, 3 0 million cubic metres of dredging and 2280m of block work quay wall 18m deep. The con... ## Type : Permanent ## Location : Muscat - Oman
Resident Engineer
Job Reference: VP47534T Our client who is a reputable airport specialist is managing a number of projects in Oman. These projects are urgently looking for the services of a resident engineer. You will be managing a professional team of engineers, performing contractual correspondence relating to project, reporting frequently on the progress of work to client, ensure the quality of construction on the project, leading and managing the Client's project management team, monitoring consultants' and contractors' performance. Skills: Should be a graduate. You are required to have 5-12 year... ## Type : Permanent ## Location : Oman
Document Controller
Job Reference: VP32003T The Document Controller fulfils the key project function of being the primary interface and administrator between the various parties issuing technical documents for a range of purposes on a project. Skills: The document Controller is directly responsible to the Project Manager but is responsible for providing an efficient service to all participants to the project. ## Type : Permanent ## Location : Oman
Legal Affairs Advisor - Oman
Legal Expert Main responsibilities • Preparing establishment of fair competition. • Reviewing market competitiveness and development of networks and services. • Preparing proposals for promoting the competitiveness of market and development of information trade. • Preparing statement on telecommunication market competitiveness. • Examining proposals prepared by the Junior Professional for promoting the competitiveness of market and development of information trade. • Monitoring market and technology development and liaising with users and industry to assess competitive developme... ## Type : Permanent ## Location : Oman
Economic Affairs Advisor - Oman
ECONOMIC AFFAIRS ADVISOR The Economic Affairs Advisor is mainly responsible for • Preparing establishment of fair competition. • Reviewing market competitiveness and development of networks and services. • Preparing proposals for promoting the competitiveness of market and development of information trade. • Preparing statement on telecommunication market competitiveness. • Examining proposals prepared by the Junior Professional for promoting the competitiveness of market and development of information trade. • Monitoring market and technology development and liaising with user... ## Type : Permanent ## Location : Oman
Legal Affairs Advisor
Legal Expert Main responsibilities • Preparing establishment of fair competition. • Reviewing market competitiveness and development of networks and services. • Preparing proposals for promoting the competitiveness of market and development of information trade. • Preparing statement on telecommunication market competitiveness. • Examining proposals prepared by the Junior Professional for promoting the competitiveness of market and development of information trade. • Monitoring market and technology development and liaising with users and industry to assess competitive developme... ## Type : Permanent ## Location : Oman
Process Engineer - Water
Job Reference: VP49584T My client is a multidisciplinary architectural and engineering consulting company here in the Sultanate of Oman, offering clients an integrated approach towards the ever increasing need for concrete and reliable project delivery systems., they are currently looking for an experienced Process Engineer. This is an exciting opportunity in a part of the world where great things are being designed and built. If you are looking for a challenging project that will push your limits this is a great career opportunity for you. Skills: The ideal candidate should ha... ## Type : Permanent ## Location : Muscat - Oman
Brand Marketing Manager
Job Reference: VP53289T My client is one of the largest FMCG in the MENA, looking of a brand marketing manager join the team in Egypt. Responsibilities are: o Uses analysis to propose product selection, product range rationalisation and pricing for all product concepts offers within the Business Unit. o Manages marketing and promotional activities of brand across all operating countries, aiming to maximise brand awareness and revenues from these activities in the most effective way. Contributes to overall business planning of the Health and Beauty Division o Analyses the Brand pro... ## Type : Permanent ## Location : Cairo - Oman
Key Account Manager
Job Reference: VP51925T An international FMCG company is looking for a Key Accounts Manager to join their operations in Oman. Qualifications and Key Functions: o 3-5 experience of relevant experience in FMCG o Undergraduate degree in business administration or related field o Manage top international and regional retail customers o Meet monthly/quarterly/yearly targets and objectives o Drive customer business development o Strong experience in coaching, training and motivating people ## Type : Permanent ## Location : Muscat - Oman
General Manager
Job Reference: VP53265T Skills: My client in Muscat who are a growing organisation are involved in the development of various civil projects are looking for a General Manager to be a part of their team. The suitable applicant would be a degree engineering candidate result oriented and excellent inter personnel skills, manpower planning, performance management, training and development, organizational skill with proven abilities in team management, excellent cost control and hands on experience in all facets of construction industry in leading and managing projects. You are required t... ## Type : Permanent ## Location : Muscat - Oman
Project Director
Job Reference: VP53288T Skills: A leading international construction and property consultancy offering expertise in cost consultancy, project management, building surveying and a comprehensive range of specialist consulting services. The group services construction and property related projects across public and private sectors including; offices, retail and mixed use, health, education, residential, life sciences, transport and infrastructure. The Transport and Infrastructure Division is an integral and vastly experienced part of the business. The practice focused initially on cos... ## Type : Permanent ## Location : Muscat - Oman
Project Manager - Dams
Job Reference: VP53287T Skills: Our client are Consulting Engineers LLC has been operating successfully within the Sultanate of Oman in excess of 35 years now. The office has developed from small beginnings as a road consultant to a multi-disciplinary consultant. It is currently acting as the Regional Office servicing not only Oman but the whole Gulf area. Now there is an opportunity to be a part of this reputable firm, my clients are looking for a project manager to manage the construction of a large dam. Suitable applicants are required to have a degree in civil engineering with mo... ## Type : Permanent ## Location : Muscat - Oman
Site Inspector - Bridges
Job Reference: VP53286T Skills: Our client is one of the world's largest and most diverse transportation planning, engineering, and construction organisations with a highly respected record of achievements extending back to 1919. They have extensive experience in all types of transportation projects, including rail and transit, road and highway, bridge and tunnel, and aviation. Our highly qualified professionals have expertise in all phases of transportation engineering operations, from initial planning through final design, construction, and commissioning. This firm is now looki... ## Type : Permanent ## Location : Muscat - Oman
Site Inspector - Road
Job Reference: VP53285T Skills: Our client is one of the world's largest and most diverse transportation planning, engineering, and construction organisations with a highly respected record of achievements extending back to 1919. They have extensive experience in all types of transportation projects, including rail and transit, road and highway, bridge and tunnel, and aviation. Our highly qualified professionals have expertise in all phases of transportation engineering operations, from initial planning through final design, construction, and commissioning. This firm is now looki... ## Type : Permanent ## Location : Muscat - Oman
Field Sales Supervisor-Omani Nationals
Job Reference: VP53283T Duties: -Meet monthly/quarterly/yearly targets and objectives. -Work on regional business development -Strong experience in coaching, training and motivating people. Skills: -3-5 years of relevant experience in FMCG -Undergraduate degree in Business Administration or related field ## Type : Permanent ## Location : Muscat - Oman
Medical Delegate- Omani Nationals
Job Reference: VP53264T Duties: Responsible for the ethical detailing of infant Nutrition products to the medical community. Launching new product. Organizing scientific events and market analysis Skills: 0-2 years of relevant experience. Undergraduate degree in Nutrition products to the medical community. ## Type : Permanent ## Location : Muscat - Oman
Field Sales Representative- Omani Nationals
Job Reference: VP53262T Duties: Meet montly/quarterly/yearly targets and objectives Work on customer Development. Handle top retail customers. Skills: Undergraduate degree in Business Administration or related field. 0-3 years of relevant experience in FMCG or related field. ## Type : Permanent ## Location : Muscat - Oman
Health and Safety Manager
Job Reference: VP52184T Job Role: To manage and co-ordinate the overall Safety/Environmental design of the Project. To ensure that it meets Clients technical and engineering specifications as well as all relevant Statutory obligations. Extensive travel throughout the GCC To manager and support company expansion across the GCC To build and maintain business/client relationships Responsibilities: Establish, and communicate to the rest of the project team, the applicable legislation, codes and standards to be complied with. To supervise, direct and control the environmental e... ## Type : Permanent ## Location : Muscat - Oman
Process Engineer for Sewage Treatment Plants
Job Reference: VP50637T My client is an international multidisciplinary architectural and engineering consulting company, offers clients an integrated approach towards the ever increasing need for concrete and reliable project delivery systems. Responsibilities: o Guide the Contractor to carry out works as per the Contract Specifications and Drawings. o Review of process criteria, Hydraulic profiles and the related plant process drawings. o Coordination between Electrical, Mechanical, Process and Civil disciplines. o Review of contractual issues related to the process work. o B... ## Type : Permanent ## Location : Muscat - Oman
Medical Delegate
Job Reference: VP53239T An international FMCG company is looking for a Key Accounts Manager to join their operations in Oman. Qualifications and Key Functions o 0-2 years of relevant experience o undergraduate degree in nutrition, pharmacy, biology, or medicine o responsible for the ethical detailing of infant nutrition products to the medical community o launching new product o organizing scientific events and market analysis ## Type : Permanent ## Location : Muscat - Oman
Field Sales Representative- Key Account (Oman
Job Reference: VP52870T An international FMCG company is looking for a Key Accounts Manager to join their operations in Oman. Qualifications and Key Functions: o 0-3 years of relevant experience in FMCG or related field o undergraduate degree in business administration or related field o handle top retail customers o meet monthly/ quarterly/ yearly targets and objective o Work on customer business development ## Type : Permanent ## Location : Muscat - Oman
Business Development Manager
Job Reference: VP53261T My client is a leading provider for the worldwide oil and gas industry and has been dedicated to providing the highest quality oilfield products and services for more than 140 years. They are the single source for all of your rig equipment, integrated systems, downhole tools, and supply chain solutions. From a spare part to a comprehensive drilling system. Curretnly they require the services of an experienced Expatriatel Business Development Manger to join their International Sales Team. You will be degree educated with relevant industry and general business exper... ## Type : Permanent ## Location : Tripoli - Oman
Business Development Manager
Job Reference: VP53259T My client is a leading provider for the worldwide oil and gas industry and has been dedicated to providing the highest quality oilfield products and services for more than 140 years. They are the single source for all of your rig equipment, integrated systems, downhole tools, and supply chain solutions. From a spare part to a comprehensive drilling system. Curretnly they require the services of an experienced Egyptian National Business Development Manger to cover International Sales. You will be degree educated with relevant industry and general business experien... ## Type : Permanent ## Location : Cario - Oman
Business Development Manager
Job Reference: VP53258T My client is a leading provider for the worldwide oil and gas industry and has been dedicated to providing the highest quality oilfield products and services for more than 140 years. They are the single source for all of your rig equipment, integrated systems, downhole tools, and supply chain solutions. From a spare part to a comprehensive drilling system. Curretnly they require the services of an experienced Egyptian National Business Development Manger to cover International Sales. You will be degree educated with relevant industry and general business experien... ## Type : Permanent ## Location : cairo - Oman
Planner
Job Reference: VP51718T Assigned to Project Controls group for schedule development, monitoring and recovery plan development activities. Responsible for scheduling activities for major projects with significant non-routine requirements. Specific tasks include but are not limited to the following: o Interfaces with designated Bechtel management and client counter parts for planning and scheduling tasks per PCM direction. o Responsible for collection, verification, and integration of works scope for all entities into the total project plan. o Performs timely and complete update of pro... ## Type : Permanent ## Location : Muscat - Oman
Health, Safety, and Security (HSS) manager
Job Reference: VP51793T My client was established in 2005 as one of the major developers for tourism projects. Responsibilities Establish health, safety and security management system (HSS MS) for Omran. Focal point for all project and site HSS matter; provides a support function to project management, ensuring adequate HSS input. Generates Project HSS plan and aligns objectives and systems with Company HSS MS. Conduct contractor and subcontractor Health, Safety, Security and environmental Compliance Project Audits as required. Ensure compliance with project, Company and ... ## Type : Permanent ## Location : Muscat - Oman
Architect
Job Reference: VP51831T An expanding construction contractor requires an Architect who is qualified to at least part 2 status to work on prestigous palace contracts in Oman. The candidate ideally will have experience in using 3D Max and Animation and will have worked on new build construction developments. The position is on a contract basis and accomodation and full package will be offered to include a tax free salary. ## Type : Permanent ## Location : Muscat - Oman
Planning Engineer
Job Reference: VP10532T Our clients in Oman are looking for the services of Planning Engineer for one of their many projects. You are required to have minimum of 10 years of experience. Skills: Civil background required. Good knowledge in PRIMAVERA. ## Type : Permanent ## Location : Muscat - Oman
Project Control Manager
Job Reference: VP10951T One of our reputable clients here in Sultanate of Oman are looking for the services of a Project Controls Manager for a multimillion project development. You are required to have 10 to 15 years of experience in similar field. Skills: Graduate in Civil Engineering. Well versed in PRIMAVERA. Knowledge of ACONEX will be an added advantage. ## Type : Permanent ## Location : Muscat - Oman
Concept Engineer - Water / Wastewater
Job Reference: VP49372T My client has been operating in Oman for over 30 years providing engineering consultancy services to all the major clients in Oman and elsewhere in the oil and gas, pipeline, petrochemical, fertiliser, power, water supply, buildings, environment, and infrastructure sectors, they are currently looking for an experienced Concept Engineer. This is an exciting opportunity in a part of the world where great things are being designed and built. If you are looking for a challenging project that will push your limits this is a great career opportunity for you. Skills... ## Type : Permanent ## Location : Muscat - Oman
Project Manager
Job Reference: VP49346T Our client who is a main contractor in Oman is looking for an Project Manager to independently handle projects and to co-ordinate and supervise works of the subcontracts EG, MandE, GRC, Joinery, Marble Etc. Skills: You need to have a degree in Civil Engineering with minimum 10 years experience in building construction including finishing works. Should be able Gulf Experience will be preferred. ## Type : Permanent ## Location : Muscat - Oman
Senior Planner
Job Reference: VP49345T My client is a leader in the development and operation of infrastructure to meet the needs of communities around the world. The firm provides strategic consulting, planning, engineering, and program and construction management services to both public and private sector clients. My client urgently requires the services of an experienced Senior Planner for a major project based in the Sultanate of Oman where the main work would be on ports, harbours, airport, roads and heavy civils with some building related work. Skills: You will have 10+ years of experienc... ## Type : Permanent ## Location : Muscat - Oman
Safety Officers
Job Reference: VP49352T Our client is looking for a safety officer, you can forward your profile if you are certified in safety with minimum 3-5 years of experience in a large construction company. Degree or diploma in civil engineering and gulf experience will be preferable. Skills: Should be able to prepare project HSE plans and risk assessments, conduct safety inspections/audits and toolbox meetings, review site safety inspections/audits and toolbox meetings, review site safety and advise management on improvements/corrective actions. ## Type : Permanent ## Location : Muscat - Oman
HSE Manager
Job Reference: VP49351T For the role of HSE Manager our client who is a graduate engineer with HSE certification from reputed institute. You are required to have 15 years of experience in the HSE field in a large construction company. Skills: You should be able to prepare HSE manuals, project HSE plans and risk assessments, conduct safety inspections/audits and toolbox meetings, review site safety and advise management on improvements/corrective actions. Gulf experience will be preferred. ## Type : Permanent ## Location : Muscat - Oman
Senior QA/QC Engineer
Job Reference: VP49350T Our client is looking for the position of Senior QA/QC engineer a graduate in Civil Engineering with minimum 8/10 years experience in QA/QC field out of which 3 years experience required in QA/QC field out of which 3 years experience required in ISO implementation. Skills: You should have working knowledge of ISO 9001:2000 required with ability to lead ISO implementation, perform audits, process mapping, prepare and implement QA/QC plans etc. ## Type : Permanent ## Location : Muscat - Oman
QA/QC Manager
Job Reference: VP49348T Our very reputable client is looking for a QA/QC manager graduate in civil engineering having 10/15 years of experience in the field of QA/QC in a large construction company. Should be able to prepare QA/QC Manuals, QA/QC plans, method statements, monitoring and reviewing records and control, management and execution of all inspections, etc. ## Type : Permanent ## Location : Muscat - Oman
Head Chef - European Cuisine
Job Reference: VP47168T A Head Chef is needed for this sophisticated contemporary lounge, bar and restaurant. A trendy meeting place that combines style with a relaxed atmosphere, this brand is known for its creative casual dining menu and for pouring the best cocktails in town. Situated in exclusive enclaves in Oman, this establishment is renowned for its cocktail list and european food, which is designed to share! The contemporary chic personality is reflected in the bar's interiors, with each location conveying its own individual style and mood. Its ambient lounge atmosphere, ch... ## Type : Permanent ## Location : Muscat - Oman
COMMERCIAL MANAGER
Job Reference: VP47578T JOB RESPONSIBILITIES Primary responsibilities: 1. Plans and executes all consultancy agreements as per the requirements 2. Reviews and makes recommendations on Consultancy Agreement. 3. Reviews tenders and contracts to ensure they meet company`s needs 4. Executes the Main Contract. 5. Invites tenders and bids and follow-ups on invitation of bids. 6. Analyses and scrutinizes all bids and offers. 7. Makes technical recommendation where required 8. Enables Contracts (Compilation and nomination). 9. Analyzes and initiates action for award of Contract 10. ... ## Type : Permanent ## Location : Muscat - Oman
Senior Electrical Design Engineer
Job Reference: VP39059T Duties Working within the Management team, you will fulfil a role within the MEP Business. You will be required to manage the delivery of the projects to meet time quality and budgetary targets, whilst meeting or exceeding Clients` expectations. Other duties include promotional activities to strengthen client relationships/generation of new business, bid proposal and preparation and marketing of services through meetings with Clients. Skills: Requirements Qualified to Degree level. Previous management experience within an engineering design consult... ## Type : Permanent ## Location : Muscat - Oman
Architectural Engineers / Site Managers - Om
Job Reference: VP48832T My client is looking for Site managers to manage the construction of a prestigious residential, hotel and spa construction project in Oman. Site construction is soon to commence in the early part of 2009. My Client is an International Property Developer and offers the highest in luxury specification. My client is Developing a magnificent residential and resort on the towering cliffs of the Musandam Peninsula in the northernmost region of Oman. The landscape of rugged mountains and fjord-like coastal inlets, fringed by white-sand beaches and the aquamarine sea,... ## Type : Permanent ## Location : Muscat - Oman
Project Architect - Oman
Job Reference: VP48855T An excellent oppportunity has arisen to join an International Consultancy. My client is looking for an Architect to work in their Muscat office. You will be predominantly responsible for the design of a mixed use development, which will include a 5 * Hotel, commercial and retail bulidings. Skills: Your key responsibilities will be development of architectural briefs, design analysis and master plan reviews. You will be Degree educated, with a bachelors or BSc in Architecture. A minimum of 10 years experience in the hospitality industry is essential. ... ## Type : Permanent ## Location : Muscat - Oman
DESIGN MANAGER - MEP BUILDINGS - OMAN
Job Reference: VP48569T A fantastic job opportunity has arisen for an experienced MEP Design Manager to work in Oman . They are currently involved in some of the major developments with in the Middle East. My client is an International Real Estate Investment and Development Company who are building a USD 2bn project in Oman Spread over a premium area of 3.7 Kilometers, the development aims to convey the true essence of Oman. You will be responsible for Project leadership during the design stage in a collaborative, partnership-based manner. Manage the liaison and relationships o... ## Type : Permanent ## Location : Muscat - Oman
Senior Project Manager
Job Reference: VP39050T Recognised as one of the premier developers in the UAE this market leader has delivered a diverse portfolio of iconic landmarks which have received recognition of the highest standard on a global stage. A position for a Senior Project Manager to work in the tropical surrounds of the company`s latest project in Oman has arisen for a commercially aware individual. The project is a master planned precinct consisting of commercial, residential, retail, hotels and services required for a serviced executive lifestyle. Suitable candidates will ideally have a Project ... ## Type : Permanent ## Location : Muscat - Oman
Design Manager - Oman
Job Reference: VP48568T My client is an International Real Estate Investment and Development Company who are building a USD 2bn project in Oman The project will harness the beauty of the region, offering long stretches of beach and spectacular views. It will include 5 star hotels, magnificent villas and exclusive apartments, a marina and an Omani souq. Accommodation will be surrounded by golf courses, marinas, a state-of-the-art spa, wellness centre and Eco-marina centre. The projects has an extensive coastal view will prove ideal for the project's Marina and Diving Centre that will ... ## Type : Permanent ## Location : Muscat - Oman

but more about getting results. Quite often i have seen advertising executives that are more keen on impressimg people than they are to actually get the results that the client wants. The lack of a clear goal can cause heartache for both parties and is very important to make sure you know your clear directions and have done your homework before you get involved in the actual creation of a marketing campaign.

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About the Author

I am an advertising executive based in alabama and i work freelance for best private investigator firms in the world in my spare time.